How Chuck E. Cheese took over Showbiz Pizza.

Okay so many of you know that Chuck E. Cheese took over The Rock-Afire Explosion, But how and Why?

So in the mid 90s Showbiz was re-branded and turned into Munch's Make Believe Bandits. The characters from The Rock-Afire Explosion became some of the MMBB. Rolfe Dewolfe became Chuck E., Mitzy Mozzarella became Helen Henny, Dook LaRue became Pasqually, and Fatz Geronimo became Mr.Munch, and Beach Bear became Jasper T. Jowels.

the re-branding was called "Concept Unification", it's really quite sad to watch